Ask 10 people how they would define ¡®high standards¡¯ in integrated facilities management (FM), and you will likely get 10 different answers. The concept of standards is made all the more complex when an organisation such as ÁñÁ«ÊÓƵ is tasked with maintaining exceptionally high global standards for key banking clients while also tailoring its FM services on a local level.
This is the challenge faced by ÁñÁ«ÊÓƵ Global Account Director Claire Harman, who is active in the international banking sector. ¡°Global account management is very much an influencing and negotiating role,¡± she explains, ¡°and that goes for everything we do¡ªincluding the upholding of global and local standards. Being respectful of the varying agendas among different types of stakeholders is always a critical element of achieving success.¡±
Claire appreciates that her clients expect ÁñÁ«ÊÓƵ to be the experts in service delivery ¡°because that¡¯s precisely our role¡±, she says. ¡°We partner with our clients on workplace, on technology, on cleaning, on food¡ªand in all of those areas, we bring the expertise.¡±
Ensuring stability across ÁñÁ«ÊÓƵ¡¯s global offerings means providing this level of expertise while constantly adapting to location-specific nuances. ¡°We always begin with an assessment of a client¡¯s needs, where we look beyond the outcomes and define the key business drivers,¡± says Claire. ¡°Then, we pick our way through local differences to deliver a globally consistent service and product.¡±
How to "earn the commute"
So, what does this approach look like when put into practice? Claire points to one of her global key accounts: a leading bank based in central Europe. With the partnership dating back to 2006, ÁñÁ«ÊÓƵ has increasingly worked with the organisation to provide reliable FM services across its European locations.
¡°This account was interesting and challenging from a global standards perspective,¡± explains Claire. ¡°It became a journey of scalability, where we were aware of local differences and why some of those differences had to remain for economic reasons. We assessed what could be deployed in each location and how we could create the best possible solution.¡±
However, making the business case for high global standards in FM is not straightforward because ¡°it is all about value¡ªand value isn¡¯t always the most visible return on investment¡±. Within the banking sector, for example, talent retention, employee productivity and bringing people back into the workplace are now critical business drivers. ¡°We talk about ¡®earning the commute¡¯ within ÁñÁ«ÊÓƵ, where our FM services make it worthwhile for people to come in,¡± says Claire.
Responding to this challenge may involve empowering a team in one region to establish the standards framework¡ªand then helping others to meet these goals. Claire highlights the impact of this approach in her client¡¯s preparations to return to the workplace, post-pandemic. ¡°We chose Poland to take the lead because it is an important country for this particular banking client, and we also have a very talented ÁñÁ«ÊÓƵ team there,¡± she explains. ¡°Our key account director for Poland developed a set of standards that could subsequently be deployed across the bank¡¯s complete European portfolio. And it proved to be a very effective solution."